The Pristine Blue Initiative

The Pristine Blue Initiative

The Pristine Blue Initiative is a Toronto-based youth project, led by 2017 Arctic alum Da Chen, that is dedicated to bringing together a team of like minded individuals who want to do their part in conserving our blue planet.

Our primary focus revolves around promoting ocean, lake and river conservation with sound environmental policy in Toronto. Our organization highlights issues such as the decline of marine wildlife, the rampant pollution of our water bodies, promoting marine literacy among the urban audience, and raising awareness on environmental laws that are critical to our marine health. We are committed to advancing youth empowerment and advocacy amidst a growing need for critical environmental stewardship for the generations who stand to inherit the negative externalities from our current approach to marine ecosystem and its resources.

About Da Chen
Da is a Master of Science Student in the Urban Planning Program at the University of Toronto. He has worked for Parks Canada for 4 summers, mostly recently as a member of the 2017 Parks Canada Northern Engagement team. He was a part of the 2017 Students on Ice Arctic Expedition and was a part of the Canadian delegation at the 4th International Marine Protected Area Congress (IMPAC4) in Chile. Da is currently a member of the Inaugural Ocean Bridge team. Da is passionate about both the city and nature. His goal is to bring more nature into the city and engaging and sharing with urbanites about the importance of living a sustainable lifestyle. He hopes to one day become an urban planner and help create more sustainable and inclusive cities throughout Canada.

To learn more about the team behind this project, check out The Pristine Blue Initiative website.

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This website was made possible by a generous contribution from the Leacross Foundation.