Hi, I’m Jeff Rohrer. I’m the Director, Strategic Communications with the Insurance Bureau of Canada. I have an extensive background in strategic communications, media and government relations in the public, private and non-profit sectors. I’m most passionate about finding ways to communicate the need for climate adaptation. I’ve been an active member of the public relations community in Toronto, having been a former chairperson and longtime board member for Canadian Public Relations Society (Toronto Society). I’m proud to have led several award-winning teams recognized by the Internal Association of Business Communicators and the Canadian Public Relations Society (CPRS) for excellence in media relations, digital and internal communications.